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Thanks Jane - and to kick off I'd say that I agree entirely about the task of engaging people is a highly skilled one. I've thought a lot about your questions and hope that the following contribution is useful. My experience has been gained as a facilitator, helping all sorts of companies to...

It seems that to engage the hearts and minds of employees - to get them to buy into and take ownership of a major change initiative such as a rebranding – requires a rare skill set which combines marketing expertise with learning and development experience. What do others think?