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About Nigel Pritchard

Nigel has over 23 years’ PR experience, both in-house and with leading PR consultancies where he worked on accounts including Amstrad, Iveco Ford, Cap Gemini, and CMG (Computer Management Group). In 1995 he became a self-employed PR consultant when he won a contract with DunnHumby Associates to announce the launch of Tesco Club Card and quickly brought the company to prominence in the marketing and vertical trade publications. He was an early adopter of the Internet as a PR/communications tool and in the same year set up MarketingWorld.com, one of the UK’s first online marketing portals. His online and traditional media expertise enabled him to win contracts with a wide variety of clients including marketing consultancy Aspen plc; leading market researcher, Taylor Nelson AGB plc (now TNS); and internet conference leaders RMR plc. In 2004 he joined forces with Nigel Lawrence to form Lawrence Pritchard Public Relations.