I'm currently being stalked by various sub -groups of the UK's further education establishment. I've received four emails in the past few weeks all asking for sponsorship. There have been two Rugby clubs at College X and University Y, one from a group of actuarial students at University A and B, a woman's hockey club. All have been, as far as I can tell, authentic. Not a Nigerian banker, requesting my bank details on headed note paper, in sight.
Now, big hand for their initiative but where's the personal touch? Email, social networking sites, even twitter have their role in life and business for good or bad, but the clincher is that in business, the human link still dominates. A phone call from the ether pitching an idea, a meeting, a proposal is far harder to dismiss that an email from someblokethatI'venevferheardofsolet'sdeletesthis@gmail.com.uk.
At least the Nigerian banker would try to interest me with tales of riches beyond my wildest dreams as compensation for emailing me an anonymous missive. It would be a lie clearly, but it shows that Nigerian Con artists understand the sales pitch and the win-win concept.
My stalkers simply ping me an email announcing:
"Dear Sir, While I haven't quite got around to finding whether you have responsibility for this area, I thought that I would take the plunge and email you anyway. While I realise that most people delete unsolicited emails, this course of action allows me to feel that I have completed the fundraising task, even if the phrase 'to best of my ability' has no place in the same sentance. As this weighty file, attached in this mass mail out demonstrates, we'd appreciate your involvement. In order to challenge you mentally, I will leave it to you to work out why, at a time of tight corporate budgets, supporting us would benefit your company. It's not up to me to convince you, of course, I shall simply say that it will. However, far more importantly than this, is the fact that your funds would buy my rugby playing colleagues 15 shirts, 5 extra large branded jock straps and 190 beers per player per day for an entire calendar year. I await your response.
Yours, A. Student.
P.s Oh, and if this isn't your area, can you forward it to the right person and ask them to call me?"
Unfortunately, the outlook delete button makes very little noise in cyberspace, so they may be waiting some time. Really, though, if you're asking someone for money at least try to stack the odds in your favour by calling your target first. It makes a difference.
Of course, if I recieve an email mentioning that they're starting up a ' We move with technology but would like to ensure that people understand the importance of personal contact' student group, then I have £14 billion in funds for them, left to me by Mugabe's Zimbabwean cronies. All they have to do is send me some headed note paper and their bank details……