Man in a suit

January 2009 - Posts

Today, I am mostly speaking in jargon. Mrs Man in a Suit has advised me not to fight it but to learn to understand it, being the pro-active extended enabler that I undoubtedly am. So, to keep this above board I shall be actioning this issue and leveraging existing intellectual capital to enlighten this magazine's core demographic. This is simple strategic logic based competence. That said, I am keen that we don't over-reach ourselves across this piece. This is a team based activity after all and while the ingredients are in the bowl, the full concept of this piece of intellectual capital has yet to be baked. Given that, and the need to compare apples with apples, the timeline on this project may well be extended - or reduced - to allow for the realigning of certain essential synergies which may or may not be immediately apparent vis-à-vis the language paradox. Furthermore, to avoid taking this post back to the shop and frankly tripping over, what I'm sure you'll all agree is an obvious tactical, integrated paradigm, the approach must be holistic. In fact, it must be more that that. It must be about the Invisible Brand Turnip. We must sprinkle our Turnip with Sage and serve it with crispy customer-centric innovation. Not on a separate plate but together. Maybe with parsley. After all, the turnip - and it's value - is mainly underground. Unseen, isn't it? Unlike Parsley. Or Elephants. Unless, of course, the elephants are dead. Dead or cave dwelling Loxodonta cyclotis. But then are dead elephants known for their good customer service? I don't think so. Parsley, Elephants and Turnips.  Let's all just reflect for a moment. Let's squeeze that particular lemon for a moment. So a bit of skunk work is needed to get this group wide project off the ground. A change in mindset indeed. Boiling the ocean is a must and we'll then circle back around to gather feedback. The key deliverable here is that the blog doesn't JAMPoS itself. Frankly, that would be an ALD right in the ubiquitous ALFALFA.

[Web editor's note: As he has been eating his own dog food, our contributor has reached out for some face time with a medical professional. He will return shortly.]

I made a schoolboy error and watched the News the other day, courtesy of the UK's favourite Auntie. An error, because I try to subscribe to the 'keep calm and carry on' attitude to life. I find the news agenda gets in the way of this overall strategic plan. So, ostrich-like, I tend to ignore the incessant call for us to panic. After a sombre assessment of the latest Gaza developments and some grim pictures, the announcer removed her serious-news-face and pasted on her now-time-for-light-hearted-news-face. No matter how well that change of emotions is done, it always seems flippant and inappropriate. The media equivalent, I suppose, of nailing someone's head to the wall and then pointing out some puppies.

She highlighted the 'furore' over a recent TV ad by a pharmaceutical company for anti-flu product. The furore was so 'outrageous' - as everything always is these days - that it had been given priority over say, Mugabe's continued persecution of political opponents in Zimbabwe or even a feature on the deaths of millions in Africa from the Aids virus. But of course. The ad, as I recall, showed a sick woman taking a day off work because she was ill. A Terribly Important spokesperson from The Organisation That Wants Some Attention rolled up to 'protest at the cost' etc, 'encouraging this irresponsible behaviour' etc, etc, 'economy' etc, 'productivity' etc, 'laziness' etc 'and don't get me started on traffic wardens' etc, etc. That the Beeb had lazily chosen to dress a limp and cheap advertising / PR stunt up as news was bad enough. But it was this protest that most irked. The spokesperson simply appeared to be a rather joyless figure representing a organisation who's only concern is to protect the narrow self-interest of their members. Which, of course, come to think of it, is his job after all. A few minutes of fame and an organisational name check on the national media. True. But the viewer is left with a general impression that a lesson in humanity for his organisation wouldn't go amiss.

Me? I'm well aware that some people take sick days when they could technically still work but I'm hardly of the mind that having a mucus emitting employee in the office is good for the rest of the team - or for the external people that they have to deal with or speak to. My father is broadly unsympathetic to any form of absence. He runs his own business and holds a PHD in unjustified sweeping statements. He remains convinced that that anyone working in Local Government is required by law to be off sick at least five days a week. And Mrs Man in a Suit claims that men don't get ill, they just get pathetic.

All different, valid, if not slightly psychotic, viewpoints. But in this corporate organisation, we all work longer than our contractual hours and the lunchbreak is a distant memory. Despite the economic situation, however, my personal relationship with my employer is strongest where there is trust and a bit of give and take.

An excellent book, Flat Earth News. Nick Davies does his best to illustrate the not very healthy state of our nation's media. Churnalism, the printing of all stories received at the expense of accuracy and truth is a major affliction. I should also give a nod here to Mr Davies' other bete noires: the plagues of PR people, swarms of surveys, cost concious corporate owners, vacuous celebrity and government spin. But here we go. Churnalism in action. Cast your eyes over these…….

Here

As this well known blog points out, the story is murkier still.

And here

Onwards and upwards, the fifth estate.

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